5 Things Your Booklets must have During the Holidays
Every holiday season all printed promotional materials get a makeover.
It is almost mandatory for things like booklet printing to change and
get more festive during the holidays.
Cheap booklet printing will not work anymore and you need to get
those new designs to match the increasing opportunities and competitive
nature of the holiday consumer market. If you want to be able to adapt
during the holidays, let me give you five tips that should make your
marketing color booklets better at these times.
1. That festive color – First of course, you should throw out those
cold and simple corporate color schemes and get festive with your
covers. Whether it is a corporate public relations portfolio or a
simple marketing booklet for customers that festive color scheme will
add the warmth and spirit of the season to the readers. This can
inspire and even get your readers excited about your content, so it is
well worth adding that holiday spirit into the design.
2. That joyful image – It is also important that your images change
to more “joyful” ones. Who wants to see complicated looking models and
figures in a marketing booklet during the holidays? Mostly no one
really. A more friendly and joyful image is always welcome and will add
to the wholesome and warm nature of your overall business image.
Customers and investors alike will respond well to this joyful nature
and should feel quite comfortable doing business with you during this
great season.
3. That merry material – Your materials should also be destined to
change over the holidays. You have to spend a bit and use more high
quality material to bring out those festive colors and designs. One of
the best things you can do is to use glossy paper materials to make
your color booklets gleam in the light. Add any kind of festive design
to these materials and you will have quite a merry booklet ideal for
marketing. So do not waste time printing cheap ones with bad materials,
use those better paper materials to get the best impact during this
holiday season.
4. That fantastic font – Fonts are also a big factor come the
holiday season. If your tools are for marketing, it is best to change
them to clearer but more festive styles to match the current designs of
your booklets. This should add to the completeness of your holiday
designs and make it more effective at giving its holiday offer.
5. That holiday offer – Finally all your marketing tools should
always have its holiday offer on display. Whether in the form of an
attached business card, an order postcard or an application form,
readers must always have a quick avenue to respond to the premise of
the marketing booklet. So make it a point to always add that holiday
offer where readers can respond to it easily. It will make printing far
more effective.
Great! Now you know what your booklet printing should have over the
holidays. Always try to have these properties integrated with your
booklet designs. Good Luck!
- Category: