Giving Your Business Cards Additional Value
Does your business card whisper or holler? If
your business cards speak to your potential clients very quietly, then
your marketing tool is not doing the job it is supposed to be doing for
you.
They might be speaking so softly that your potential clients cannot
even hear it, or worse, they do not say much at all. A potential
customer would never learn about you, your bestselling product, or even
the most excellent service representatives you have in your company.
Your marketing budget for printing business cards gets lost in the
wastebasket and your prospects do not get to know the award-winning
service you can provide. You end up unknown and a failure.
Indeed, your cards can do more than communicate your most important
information of your company and business. More than anything else, your
cards can convey who you are and what you can do to your target
clients. A dirty, perforated and low quality printed business card
therefore is not a good spokesperson for you. A low quality one that
looks cheap screams of only one thing – that the company who printed it
is an amateur and has no business being in business.
Therefore, no matter how many wonderful and miracle-induced services or
products you can offer your target customers, your brand image can only
go so far with a low quality and unprofessional marketing tool.
However, clean, creative and professionally designed and printed
marketing tool can definitely give you that first impression that can
last long after the initial meeting is finished.
So how do you add shrewdness and professionalism to your otherwise
bland and unimpressive business card? One strategy is to add text that
is market-oriented in addition to the usual contact information placed
in your card.
You have to remember that it is first and foremost a marketing tool. As
a marketing tool, it should be able to work to promote your business so
that your target clients will remember and recognize your brand image.
Hence, your business card should be able to tell people how good you
are and how easy it is to be in business with you. By adding text that
communicates a marketing message can go a long way in getting your
business the success you want to achieve.
Text such as “Coupons accepted,” or “No appointment needed,” makes it
simple for your target clients to recognize that business with you is
trouble-free – easy to pay, easy to make an appointment with, easy to
purchase – everything is easy.
So add a tagline and a slogan - a marketing text that tells your target
clients how simple and effective it is to contact you. Your card will
be more than just a piece of paper with your contact information, but
more than anything else, an effective marketing tool that convinces
your prospects and customers to ask for your business.
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