How to Polish Your Print Catalogs

It has been known that catalog printing is a potent tool of any businessman who wishes to comprehensively inform its clients about the various products it offers. As a matter of fact, a lot of businessmen nowadays consider print catalogs as a reliable means of promoting their campaigns for the simple reason that they are light to carry along and really easy to read.

However, catalog printing, just like any marketing or advertising tool, requires careful planning from the very first step, which is designing the material, up to the process of printing. But it is also important to check into the finishing stage as well as this is the part when print catalogs are given their final polish. Remember, your catalog printing will only achieve success if you have planned out and thought of everything from the very beginning of the project.

You can find a great choice from several options. Your marketing campaign greatly depends on your catalog printing; it is therefore important to come up with catalogs of superb quality by focusing on the finishing touches. You will know for sure what kind of finishing will be suitable to your project by knowing and determining the format and dimensions of your print catalogs, the type of paper and ink to be used as well its design.

For instance, the layout of your print catalogs should be in a shape or size that consider the area and cover for the mailing address if ever you wish to print 8 ½ by 11 tri-fold catalogs. When you are done with the folding process, your catalogs should still be intact and in their right place. Meanwhile, if you are using a more weighty stock, you can use scoring as your finishing option. This will allow you to consider the outcome on the ink and paper when you have already done the folding.

Below are some ways to give your print catalogs the finishing polish they deserve:

The first process you might want to employ is the most common of all, folding. This is indeed widely used because it is found to be cost-efficient and can make you send a really solid message to your market. This method essentially allows you to produce a more versatile catalog containing multiple pages at a low cost. For instance, a catalog with the standard size of 8 ½ x 11 can contain up to 6 pages and even beyond if you employ a Z-fold or tri-fold. Meanwhile, you have a single page and a total of 4 pages if you opt for a half fold.

Another method you might want to consider is scoring. This one makes you give your print catalogs a more lasting finishing polish by using ink coverage and a paper stock that is technically heavier. The good thing about scoring is that it prevents cracking at the fold. So if you are planning to use ink and weighty paper stock, you can choose the scoring method as your final touch.

The third finishing polish that you might want to think about is saddle-stitching and binding. This method is also one of the widely-used in catalog-printing. Now, should you wish to come up with a catalog containing multiple pages, it would be more apt to go for binding. This will allow you to produce your print catalogs according the number of pages you aim for. The two binding options that you have are saddle stitching and perfect binding.

There are two binding options available: (1) perfect binding, and (2) saddle stitching. Perfect binding is usually utilized for big projects containing more than 70 or 80 pages. A heavy glue or adhesive is used to put together the backbone of the pages. Meanwhile, saddle stitching makes use of staple to bind the pages. On the contrary, this one is suitable to print catalogs with only several pages.

You can still find some more options if you just explore the world of catalog printing. Don’t forget to speak with your printing company so they may give you sound pieces of advice to find the best.