Preparing a Marketing Tactical Kit

Brochure printing companies usually get calls like, "Can you make me another brochure? The other one did not work!"

This is what happens when business owners get impatient after failing to get any response after sending out brochures to clients. Suddenly they decide to move right away or they will not be in business.

Do not change your strategy. Assess your printed business information.

Your potential clients need an education. They need to know how you are different. Every starting business should organize the pieces of information and format them in a way that allows them to be printed inexpensively and updated often – something like a Marketing Tactical Kit. Your marketing kit should include several personally and professionally prepared print brochures that would provide the framework for up to 10 or 12 different approaches.

Your brochure is important. You want it read and make the reader want to contact your company it is about getting and keeping customers. This tool would serve as a link between the client and you. Thousands of potential customers are extremely cautious about placing important business or buying an expensive item from an unknown vendor. This is why, in order to succeed, EVERY business establishment must have brochures of different approaches and layouts.

Here are tips on preparing a brochure that would not comprise your marketing tactical kit and increase your sales:

Be credible and anticipate what your potential customers want – People expect a "real" company to have printed sales literature or you do not call yourself a company. However, if you want to look like you mean business, you need a brochure that would present what your business offers. Assess the order in which your reader’s questions will flow. Your brochure should answer their questions in a logical sequence following the consumer’s line of thought. A good way to do this is to make a list of questions a potential customer might have and prepare a ready answer for them in your brochure.

Do not forget the “personal touch” – People want printed material to take home and read at their leisure. Yes, you can direct them to your Web site, but a brochure adds a personal touch. Tell your prospects what services you can do for them and why they should buy from you. Add a flash that will tell your reader that he/she is important and that a personal favor has been offered to capture their interest– a special discount only for them, an extra service, free how-to information or an exclusive invitation.

Pick out your most important sales point – Your business brochure is an important marketing tool that says a lot about your business, your products, your services and your company's communication skills. A well-designed, well-articulated brochure keeps your business in front of the consumer by underlining your most valuable service.

No brochure can detail all your company's attributes. Define your message and stay on track. This brochure is a summary of your services and an overview of the wonder that awaits the savvy consumer. Brochures that try to attempt to oversell will be cast aside, surprisingly, with much haste.