brochure

How to Develop the Proper Objectives in Brochure Design

Posted Tue, 06/22/2010 - 20:21 by kayekatie
The objective of commercial brochures is not simply to get people to read them. True brochure printing for businesses (big or small) has several important objectives that need to be met. There is not only one objective.

Many need to be addressed by different elements. In this guide, I will teach you how to develop the proper objectives of brochure design for business. There are three main objectives that you need to determine and develop.

• Message Objectives – The first major objective is to deliver its message.

Overcome Your Fear of Marketing to Get What You Want

Posted Fri, 02/19/2010 - 19:45 by kayekatie

When an expert marketer tells you that you are going to love marketing and you laugh at the idea, you are truly one of those people who loathe to market and would much rather be left alone working directly with clients.

Sure, marketing would seem to be the scariest activity in the whole business process. Just the idea of marketing and going to networking events takes all sorts of monster figures in your head. In addition, you would rather stay ensconced in your little comfort zone and leave marketing to those who have the personality for it.

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