If you go to a convention you are likely going
to walk away with some free items for your time. In fact, I would say I
am expecting to get something free, and literally plan for it.
Take pad printing as an example of this. So often, a company gets
notepads printed for a free give away. There is no reason not to given
the helpful nature of a free item like this. Most notepads are kept on
a person’s desk, meaning your company name is always going to be close
to them and easy for them to see when they are going to need it.