marketing strategy

Why is it Important to Air on the Side of Caution If Your Email Campaigns Discuss Tragedies?

Apple and Microsoft, two of the biggest technology players in the world, are currently taking heat for what some believe to be an insensitive approach to marketing. You also have other brands that took similar approaches, but got much better results. Microsoft ended up issuing a public apology for its mistake, and this is an example of how important it is to exercise caution when leveraging tragedy in your marketing. If this is the route you choose to travel, there are steps you will need to take in order to come out on top.

Avoid Promotions

Is Wholesale Printing for You?

If you are going to open a business then you need to market it well. Odds are good a lot of that marketing is going to center around various forms of print advertising.

What I am referring to are flyers, posters, brochures, and postcards just to name a few. These are the staples of any strong marketing push. These are also the tools that a new business owner needs if he wants to generate business success.

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