Who is Rebecca Black? Just the latest overnight sensation created through the internet hype machine. The 13-year old voice behind the song “Friday”, Black is known the world over as the star of the video that has now been viewed over 65 million times and received more than a million comments. With the type of buzz it generated, to say that the video had viral appeal would be an understatement. Here is the lesson marketers should take from its success:
Video is the Real Deal
