selling point

Understand Exactly What Your Business Has to Offer

Every business started for a reason and every business did so because they felt they could offer people something that no other company was able to. When a company first starts out they are more likely to keep that idea close to them.

Everything they do will likely be centered on this very idea. However, the longer a company exists the further they start to drift from that idea. I have talked to people from companies before where I quite literally asked them what it was that their company could do that no one else could, and they just gave me a blank stare.

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