What Are You Giving Away?
If you go to a convention you are likely going
to walk away with some free items for your time. In fact, I would say I
am expecting to get something free, and literally plan for it.
Take pad printing as an example of this. So often, a company gets
notepads printed for a free give away. There is no reason not to given
the helpful nature of a free item like this. Most notepads are kept on
a person’s desk, meaning your company name is always going to be close
to them and easy for them to see when they are going to need it.
Notepads also last for a very long time if you get a large enough one.
I have had notepads that lasted a good six months or more, and during
all of that time the companies name was close to me. Add to this that
many people who are using pages from that notepad are going to keep
those messages they wrote on them up for even later. I have a
few basic pieces of information I need to keep around that are on pages
from these very types of notepads, meaning for over a year that company
name is up on my wall because I need to save the information that is on
the page. Nevertheless, going back to my comment about
expecting certain giveaways, pad printing is exactly what I am talking
about. I cannot recall the last time I actually bought some notepads
for my office. Why would I need to? I get so many of them free at so
many different conventions, I expect that I am going to, and I find it
a tad annoying if I walk away from something empty handed.
Office supplies are so often the hand out of choice because everyone
can always use them. You know right away that people are going to put
your handouts to good use. Sure, you can go for something a little more
interesting and something less practical, and sure, you will get a few
people taking note of it. However, the thing I find out the
most is that while the interesting handouts are creative and
eye-catching, they are rarely something I keep for very long, because I
just do not need them in the same way that I need office supplies.
Pens, notepads, staplers, and other little things are all going to be
kept and put to good use. If I am using something, I am going to keep
it around for a lot longer because it serves a purpose. I’m
not saying these are the only things you can hand out that are
effective, but you might want to consider how long people are going to
keep your hand outs around. Few things are kept for as long as things
that can be used.
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