Why Are Envelopes So Important?

Many businesses will continue to have a need to contact their customers via mail. Therefore, envelope printing will be an important printing decision for a long time to come. This is a marketing move fraught with errors.

Many companies forget the simple little things that will help their customers identify from whom they are getting the mail.

Corporate identity
Your logo is one of the most important items you can include during the printing process. If you have a color logo, do not try to cut costs by printing a black and white logo. Customers rely on corporate identity information, such as your business's logo, to quickly identify what mail they will keep and what goes straight in the trashcan.

Return address
Include a return address on the outside of the design. Your letters may include a call to action, and your customers may need to be able to quickly and easily find your return mailing address. Putting your return address on all of your envelopes is a good idea.

Print bulk
You can save a great deal of money through bulk printing projects. Print more than you think you will need as it is less expensive to print a few too many than it is to have to print a few more. Talk to your favorite firm to find out what their price points are. These price points may be what dictates the size of your envelope.

Multiple sizes
Do not forget that you may need several different sizes of envelopes. As stated earlier, bulk projects can save you money in the long run. Multiple sizes of envelopes serve the purpose of increasing your project size and provide your company with more envelope options.

Katie Marcus writes about the envelope printing technologies used by businesses for their marketing and advertising campaigns.