Apple and Microsoft, two of the biggest technology players in the world, are currently taking heat for what some believe to be an insensitive approach to marketing. You also have other brands that took similar approaches, but got much better results. Microsoft ended up issuing a public apology for its mistake, and this is an example of how important it is to exercise caution when leveraging tragedy in your marketing. If this is the route you choose to travel, there are steps you will need to take in order to come out on top.
Avoid Promotions
